Owning your own personal training business is an incredibly rewarding and fulfilling experience. You get to be your own boss, and you can make a positive impact on people's lives every day.
Plus, owning your own business provides unparalleled freedom and flexibility. You have control over your schedule, clients, and pricing, so you can create a business that works best for you and your lifestyle. Plus, you have the ability to choose who you work with, allowing you to build meaningful and lasting relationships with your clients.
Another benefit is the potential for financial success. While starting any business can be challenging, a successful personal training business can provide a steady income stream and a comfortable living. The more successful your business becomes, the more opportunities you have to grow and expand your offerings.
You have to start somewhere, though. If you’re just breaking into the market and don’t have much to spend, don’t worry. From the cheapest personal training certification to marketing on the cheap, here are our seven tips for growing your personal training business on a budget.
1. Leverage Social Media
By leveraging social media platforms like Instagram, Facebook, and Twitter, you can reach a wider audience and showcase your expertise as a trainer. Posting regular content, including workout videos, nutrition tips, and success stories, can help attract new clients and keep existing ones engaged. Using hashtags and engaging with your followers can help increase your visibility to attract new clients.
2. Offer Promotions and Discounts
You could offer a discount on your first session or create a package deal for multiple sessions. You could also offer referral discounts to clients who bring in new business for you. Promote your deals and discounts on social media and through word of mouth to reach a wider audience.
3. Referral Programs
Encourage your clients to refer their friends and family to your services and offer incentives for every successful referral. This can be a free training session, a discount on their next session, or other rewards. Referral programs can help you expand your client base, build stronger relationships with your existing clients, and increase your revenue without spending a lot of money on marketing.
4. Partner With Local Businesses
Reach out to nearby gyms, wellness centers, and health food stores and offer to cross-promote each other's services. For example, you could offer a free personal training session to customers who sign up for a membership at a partnering gym. In return, the gym could offer discounts on memberships to your clients.
5. Host Events and Workshops
By sharing your expertise, you can establish yourself as a thought leader in your field. You can offer a variety of events, such as fitness challenges, nutrition workshops, or seminars on specific topics like weight loss or strength training.
Partnering with local businesses or organizations can help you reach a wider audience and increase your credibility. Hosting events can be affordable, and they provide an opportunity to build relationships with your clients and community.
6. Use Free Marketing Resources
Free marketing tools like Google My Business, Yelp, and other local directories can greatly increase your visibility and attract new clients to your personal training business. Make sure you claim and optimize your listings with accurate information, high-quality photos, and positive reviews from satisfied clients. Encourage your clients to leave reviews on these platforms, as this can build trust and help you stand out from the competition.
7. Build Relationships with Clients
By getting to know each client individually and understanding their fitness goals and preferences, you can provide them with a personalized experience that sets you apart from other trainers. This level of care and attention can lead to repeat business and positive referrals. Creating a welcoming and friendly environment that encourages open communication and trust so clients feel comfortable and motivated to continue working with you is important.
Sweating for Success
Regardless of if you have the cheapest fitness certification, perhaps the greatest benefit of owning your own personal training business is the fulfillment you get from helping others achieve their fitness goals. As a personal trainer, you have the power to inspire and motivate people to become their best selves, both physically and mentally. You get to witness firsthand the positive impact you are making in your clients' lives, which is a feeling like no other.
Image by Vitalik Radko via Deposit Photos
Follow me down the rabbit hole!
I'm Alice and I live with a dizzying assortment of invisible disabilities, including ADHD and fibromyalgia. I write to raise awareness and end the stigma surrounding mental and chronic illnesses of all kinds.